Piezosurgery Incorporated came to Viv to revitalize the company’s brand.

What Viv Did

Viv completed market research by surveying medical device users and internal staff and analyzing data to create a brand foundation for the company.


Viv created brand messaging and a mood board that represented the company’s target audience, the founder’s vision, and the actual medical device. Viv also created a strategic marketing plan to demonstrate which marketing tactics would be most influential among potential medical device users.