LinkedIn is a fantastic tool to reach your ideal audience and boasts a hefty 500 million users worldwide. As social media marketing continues to grow in popularity, interacting with your audience has never been easier. What makes LinkedIn such a great tool, and how can you harness its full potential? Below you will find a variety of tips and tricks to boost your professional visibility, educate your network and take your company to the next level.


Customize your headline. While LinkedIn will automatically update your headline, creating a customized headline sharing the value you provide is much more powerful. For example, one could have the headline of “CEO of XYZ Company.” Or, one could have, “Leading a team of experts towards the common goal of eradicating breast cancer.” There is power in language.


Bolster your profile. LinkedIn allows for many customizations despite the templated feel of your profile page. Utilize the variety of tools available including uploading photos, files and case studies under your background section. This will show referral partners and investors your robust experience. LinkedIn also allows you to showcase projects, awards and other accolades to share with your network. Encourage former and current coworkers to write a recommendation for you, and always ensure your profile is up-to-date.


Share your expertise. LinkedIn offers a phenomenal tool called LinkedIn Publisher that allows you to write articles pertaining to anything and everything about your product and services. Use this tool as part of your content strategy. Your thought leadership is useless unless people are able to find it. Utilize LinkedIn Publisher to share success stories, upcoming research or helpful resources relating to your organization. The best part of LinkedIn Publisher is the ability for content to be indexed on major search engines.


Take advantage of the advanced search. LinkedIn offers one of the best search options out of any social media platform available. In the LinkedIn search bar, type “CEO Healthcare” and a list of LinkedIn members with the title of CEO and Healthcare in their job title and company will appear. It’s networking made easy. By fine-tuning your search results even further, you can get the most granular results needed to find prospects, investors, partners and more.


Comment, post, tag, repeat. Make LinkedIn a regular part of your social media strategy. Take the time to go through your prospects profiles, comment on their achievements, posts, and also share some of your own. Content is best received when it’s 80% educational, 20% sales. Connect with your target audience on a more personal level, get to know their unique needs and provide solutions using custom-created thought leadership.


There are many tools and resources on LinkedIn, and many of them can be done within a few minutes each day.