The latest numbers suggest there are about 6,500 medical device manufacturers in the United States alone, if not more. Combine that number with international manufacturers, and that’s a lot of choices. With such a crowded playing field, how will your business stand out when someone searches for a device made by both you and your competitors?
The answer is search engine optimization, or SEO. SEO helps fine-tune your website and match it up to the results page of someone searching for related material online. As technology improves and algorithms change and evolve, so too do the best SEO practices. Read on to examine some of 2019’s biggest projected trends, and how you can use them to your company’s advantage.
The importance of video content in today’s marketing landscape cannot be stressed enough. Not only does it improve your user experience and help your brand stand out among the competition, it enhances your standing on search engine results. In fact, your site is 50 times more likely to appear on the first page of Google’s search results if it features a video. As an added SEO bonus, hosting your videos on YouTube provides an additional platform of visibility if people use the site as a resource to learn more about medical devices. To quote Tim Soulo, SEO company Ahref’s Head of Marketing and Product Strategy, “The year 2019 is the perfect time to realize that ‘search presence’ doesn’t imply Google alone. You should start expanding your efforts towards every big platform that has search functionality.”
Over the past few years, you’ve likely encountered a voice assistant like the Amazon Echo (Alexa) or Google Home, but you may have not considered that these products are playing an increasingly big role in SEO. In 2018, 58% of those who owned these devices used their voice search function to look up business information. It will be valuable to ensure your website is optimized for voice search, as voice recognition is projected to become a $601 million industry this year.
Long-Tail Keywords & Keyword Augmentation
With such a varying range of internet searches, specificity will be a major factor in getting found by potential customers’ searches. A long-tail keyword is a highly targeted and specific search term. MD Connect suggests using something like “best blood pressure monitor for diabetic seniors” as opposed to simply using “blood pressure monitor.” This is because users who use exact search terms like these are more likely to make purchases. MD Connect also recommends using tools like SEMRush and Google’s Keyword Planner for help in finding the appropriate keywords to use to maximize SEO.
Take stock of these items and make sure your website aligns with them. Stay tuned to our blog for more industry tips and insights!